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Suavitel Adds In-Wash Scent Booster

Colgate-Palmolive brand taps Latino bloggers to boost awareness.

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By: Christine Esposito

Editor-in-Chief

Colgate-Palmolive's Suavitel brand has added Fragrance Pearls in-wash scent boosters, which have  micro-encapsulated technology that provides 5X longer lasting fragrance. As a household staple for many Latinos, the Suavitel brand has become synonymous with a feeling of comfort and its unique scent often serves as a reminder of the soft nature of the “amor de mama” (a mother's love), said Colgate. Suavitel is offering two scents, Fabulous Field Flowers and Soothing Lavender...

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